Digital Promotion Platform Ibotta Files for IPO

Platforms
Written By Rick Watson

The company’s platform enables brands to deliver digital promotions to more than 200 million consumers through the Ibotta Performance Network (IPN), a network of publishers that allows marketers to influence consumers’ shopping habits while paying only when their campaigns directly result in a sale.

Ibotta, a digital promotion and performance marketing platform for consumer packaged goods (CPG), has filed for an IPO and plans to list on the New York Stock Exchange under IBTA. How much capital will it raise, and what will the first-day stock price be?

PYMNTS: Ibotta Files for IPO, Plans to List on NYSE

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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