Croissant Launches with $24 Million in Seed Funding

Platforms
Written By Rick Watson

Croissant is a fintech platform with a mission to empower intentional commerce.

$24 million by Croissant is a large seed round you might think, but it looks like Croissant is owned by a large financial institution which uses its portfolio as a kind of marker into investing in alternative asset classes.  In particular, Croissant is partnered with fashion and luxury brands and offers consumers a QUOTE guaranteed buyback price at checkout time, in case a consumer might want to resell the product later.  Which I guess would  be great, except if you read the fine print where it says that the guaranteed buyback price is more of a suggestion than a guarantee.  Isn’t this a dark pattern posing as a business model?

Given this, I would expect that all of this funding is not venture capital, but perhaps is structured more like a debt facility.

I mean, go ahead and try to Google croissant, I dare you.  What goes into the decisions to name a brand after something else well known?  Perhaps they were just excited to acquire the croissant.com domain.

Business Wire: Fintech Platform Croissant Launches with $24 Million in Initial Funding and a Mission to Change the Future of Commerce

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

AppHub Raises 95 Million
Next

Skims Raises $270 Million Series C to Hit a $4 Billion Valuation