Criteo Is Holding M&A Discussions With Skai

Marketing
Written By Rick Watson

Skai, formerly known as Kenshoo, is an Israel-based performance marketing company that specializes in helping brands navigate e-commerce and walled garden ecosystems.

Criteo has been in talks with Skai, formerly Kenshoo, about a potential acquisition worth several hundred million dollars. However, as advanced as the talks have been, neither party has determined the outcome. Criteo has a history of using acquisitions to grow its marketshare and wants to position itself as a retail media specialist.

Digiday: Criteo is holding M&A discussions with Skai to bolster its retail media play

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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