Cassandra Grey Partners With Private Equity Investor To Buy Violet Grey Back From Farfetch

FashioneCommerce
Written By Rick Watson

A highly curated selection of luxury beauty products including makeup, skin care, hair care and wellness. Selected and approved by industry experts.

Founder Cassandra Grey has partnered with 888 Midas Partners to purchase Violet Grey from Farfetch for an undisclosed amount. When Farfetch closed its beauty category, the brand became for sale at a lower price. This will not save the brand but extend its life.

Beauty Independent: Founder Cassandra Grey Partners With Private Equity Investor To Buy Violet Grey Back From Farfetch

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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