Cap Hill Brands raises more than $100 million in Series B round led by BlackRock

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Written By Rick Watson

Cap Hill Brands is a Seattle-based e-commerce company founded and run by industry veterans Jason LeeKeenan and Kevin Saliba. The company, founded in 2020, has acquired nearly 35 brands and grown to more than 200 employees. The idea is to supercharge each brand with centralized operations, technology infrastructure and management.

Cap Hill Brands is a vehicle designed to acquire consumer-based CPG brands and grow them.  I’m a little surprised these types of businesses are being funded in this economy but I expect that likely half to two-thirds of this $100 Million is actually debt and not equity.  The company is hiring a lot of experienced executive operators, so we will see what happens with them going forward.

GeekWire: BlackRock leads $100M round for Cap Hill Brands; e-commerce vets acquire 35 brands, add key execs

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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