Brandtech Group Acquires AI-based Ad Generator Pencil

Platforms
Written By Rick Watson

Pencil is an artificial intelligence (AI) and distribution platform.

It definitely seems like the marketing world is the first adopters of generative AI-technology as the service that BrandTech acquired, Pencil, was doing just that.  For a brand, Pencil suggests static and video based ads for you, and uses analytics to predict their performance in advance.  This cuts not only your creative time, but helps you make decisions as to which creatives to use.

Marketing Dive: Brandtech Group acquires AI SaaS platform Pencil

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

Leap Raises $15M in Fresh Capital
Next

ChannelEngine Acquires European Seller Software Provider Vendiro