Billy Reid Merges with Knot Standard

Retail
Written By Rick Watson

Knot Standard’s AI-based made-to-measure software will be available at all Billy Reid stores going forward, while Knot Standard's tech business will remain a separate entity offered to third-party brands.

Men's and women's apparel direct-to-customer brand Knot Standard has merged with Billy Reid. Billy Reid will take over Knot Standard stores and use its AI-based made-to-measure software in all locations.

Retail Dive: Billy Reid acquires Knot Standard’s DTC business

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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