Backcountry Acquired By CSC Generation Enterprise

E-commerce & Outdoor Retail
Written By Rick Watson

Backcountry is an e-commerce retailer specializing in outdoor gear and apparel.

Private equity firm CSC Generation Enterprise has acquired Backcountry and its family of brands, such as MotoSport, Competitive Cyclist, and Steep and Cheap, for an undisclosed amount. An outdoor company facing the squeeze of e-commerce sold to a roll-up company that acquires distressed retailers. What could go wrong?

PRNewswire: CSC Generation Enterprise Acquires Backcountry, Expanding Its Portfolio of Consumer-Centric Brands

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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