Authentic Brands Group Signs License Agreement With Velocity Global Brands For Quiksilver Women

Retail
Written By Rick Watson

Velocity Global Brands is a leading lifestyle brand management company specializing in apparel design, manufacturing, and distribution, with a global presence and a focus on delivering high-quality products with value.

Authentic Brands Group (ABG) is a global brand development, marketing, and entertainment company that owns and manages a portfolio of lifestyle, entertainment, and media brands, acquiring and licensing the rights to iconic brands for global retail distribution.

Authentic Brands Group has partnered with Velocity Global Brands to design, manufacture, and distribute Quiksilver women’s apparel in the U.S. and Canada. Quicksilver women was reportedly discontinued in 2013 amid Quicksilver's struggle to stay alive and relevant. It is important to note that Velocity Global Brands has partnered before with Authentic Brands Group and has agreements for brands such as Lucky Brand and Geoffrey Beene. Hopefully, Quicksilver's legacy will be honored.

Fashion Dive: Authentic signs license agreement for Quiksilver

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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