Auctane Acquires Return Rabbit

Supply Chain
Written By Rick Watson

Auctane is the leading global delivery experience company that operates trusted brands such as ShipStation, Stamps.com, ShippingEasy, ShipEngine, ShipWorks, Metapack, and Endicia.

Return Rabbit is an innovative returns management platform that helps customers retain revenue through exchanges.

The acquisition of Return Rabbit by Auctane is definitely fills a hole in the Auctane offering.  It will be interesting to see how Auctane plans to integrate this solution.  In the past, Auctane has acquired shipping platforms that allowed it to generate more label volume.  However, Return Rabbit is early in its development so the solution choice is curious.  It’s likely the established returns players were more expensive or not available.

Yahoo: Auctane Expands Portfolio through Acquisition of the Return Rabbit Business

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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