Amaze acquires Spring in landmark deal to accelerate creator commerce

Platforms
Written By Rick Watson

Amaze Software, Inc. provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services, to help anyone sell anything, anywhere.

Spring, formerly known as Teespring, has built out an array of ecommerce, link-in-bio, and Web3 services. Creators who have built stores through Spring range from first-time merch vendors to exclusive clients like Moriah Elizabeth.

It seems like Spring has had some funding troubles recently and had layoffs after raising a total of $70 M.  Amaze is essentially a mobile page-builder company that works with brands on social media which from my vantage point looks like a very crowded space.

Yahoo: Fast-growing Amaze acquires Spring in landmark deal to accelerate creator commerce

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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