Aligned Raises $5.8 Million Seed Round

Platforms
Written By Rick Watson

Aligned is based in Tel Aviv and was founded in 2021 with the purpose of accelerating and streamlining B2B buyer-seller collaboration.

Aligned provides a streamlined deal-making room for B2B buyers and sellers online, shared project management for complex buying processes, file sharing, and buyer intelligence.

While this isn’t typical eCommerce B2B, for large SaaS purchases this could be an interesting evolution of sales collaboration software similar to how Seismic and others perform today.

PYMNTS: Aligned Raises $5.8 Million to Streamline B2B Dealmaking

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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