Agentic Marketing Platform Auxia Raises $23.5M in Seed And Series A Funding

Platforms
Written By Rick Watson

Auxia is an Agentic Marketing Platform that combines advanced infrastructure with AI agents to seamlessly orchestrate hyper-personalized customer journeys.

Agentic marketing platform that enables personalized customer journeys, Auxia has raised $23.5 million in Seed and Series A funding that will be used to hire engineering, sales, and marketing talent as well as product development and further US expansion. AI enables companies to use technology to offer one-to-one customer journeys rather than rules-based systems, which are suboptimal and highly manual.

VentureBeat: Auxia raises $23.5 million to tackle enterprise marketing’s ‘reacquisition treadmill’

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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