Direct to Consumer eCommerce Growth Plan

Develop new strategies for this critical channel

Developing A New Approach

A website that does not currently support a robust Direct-to-Consumer (D2C) approach requires a new strategy for this critical channel. The following areas of the D2C business are analyzed as part of this engagement in order to create an appropriate growth plan:

  • Overall Strategy & Financials

  • Merchandising & Selling

  • Advertising & Marketing

  • Website

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Get Answers to Critical Questions

Our job is to help you answer the questions that will lead you to a successful path forward in eCommerce.

  • What is the shortlist of improvements we should implement immediately to move the D2C business forward and over-achieve the 2022 budget?

  • How large could the D2C business eventually be for Britax?

  • What is the medium to long-term strategic options for D2C?

  • What consumers should we be serving, and what is the right message?

  • What capabilities will we need to learn to serve these consumers now and in the future?

  • What investment levels will be required to deliver on this strategy, and what is the payoff?

Our Approach

  • Assessment

    At the start of the project, our team will speak with the Client’s essential employees and stakeholders to gain a greater understanding of the business. We will analyze current capabilities, gaps, results, and goals across several dimensions relating to the D2C business. A document or presentation containing a clear assessment of the current business will be delivered at the end of this phase, along with a short-term “punch-list” of ideas to improve the current D2C business.

  • Strategic Planning

    RMW Commerce will deliver a written strategic options document designed to answer the critical questions outlined throughout the engagement, with a focus on Direct to Consumer. The plan should include a strategic discussion of 2-3 major strategic directions to take the D2C business. Within this framework, the plan shall contain the elements related to Addressable Market, Customers Segments Served, Messaging and Brand Strategy, Capabilities Needed to Serve the Customer Segments, and Expected Investment Levels and Financial Returns.

“Making The Right Things Happen”

“Rick and his team focused on exactly what we needed and met the tight timelines that due diligence often requires.”

Jason Caldwell
CEO, GracoRoberts

"Rick is an action-oriented CEO who prefers rolling up his sleeves and making the right things happen.”

Nolin Lechasser
CMO, Brainrider

“Rick Watson is a gem and best-in-class expert in the E-Commerce world. His references come across as a “Who’s Who” in the world of E-Commerce, and they are all accurate.”

Effy Zinkin
COO, General Counsel of WHP Global

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When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.

Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. I work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.