Is Wish In Trouble?

Marketplaces
Written By Rick Watson

Sure sounds like Wish marketplace is in a death spiral. To be clear, I'm sure I am not the audience for the site. Invested in better logistics, but didn't pan out in higher retention or increased purchase rates. Instead, these metrics declined.

Either they are fooling themselves that logistics is better, or they are expecting their audience cares about logistics when they don't - they just care about a deal.

Revenues off, so they pulled back on digital marketing. Which will reduce their traffic. This is almost the definition of a death spiral.

Repeat after me. You can't fill a leaky bucket. This cuts across all areas of your customer experience, but it starts with your product and presentation, and follows through to operations and delivery.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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