What's Going on at VF? CEO Resigns Suddenly

Retail
Written By Rick Watson

What's Going on at VF? CEO Resigns Suddenly

In the middle of Q4 a retail CEO, Chairman and President resigned pretty suddenly.

Companies telegraph these things for month, and have a successor lined up. The new CEO comes from an Independent Memer of the Board, which is usually not part of any serious company succession plan except in a "case of emergency, break glass" situation.

* Health?

* Serious malfeasance?

* Declining fundamentals?

* Behind-the-scenes investor reboot? (my vote)

This is really unprecedented from what I can tell. The new CEO is an independent director who has spent their entire career in CPG. Clearly they are just there to keep the wheels on and find the successor.

My bet is some serious financing or capitalization effort was in the cards, and one investor made a demand that current leadership had to go, and they accepted. We may never hear about this, or we might...

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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