The Retail Staffing Problem

One of the big retail trends of 2021 will be the continued shortage of workers. There are a couple of big reasons for this.

In the short-term, while the opening of the economy will help retail, the experience needs to be great for people to stay, otherwise, people will wonder why am I out shopping in disheveled stores when I could be home shopping in my pajamas. The top of the pyramid who have better store experiences will receive outsized benefits

  • People still being needed at home and deciding to take a little extra time off - aided by... A little extra pandemic stimulus check could delay this a few weeks tops, but I don't believe it is the primary factor.

  • Front-line service workers not willing to sacrifice their COVID health for a paycheck. I think this is one of the primary factors. COVID is driving everything else and its effects.

What happens when talent flows to the winners? The losers almost get worse faster than the top improve. Wages will keep rising, and I do think there will be inflationary effects to labor shortages. As vaccines increase - particularly the US which is already starting to run into "vaccine hesitancy" more than "vaccine supply" issues - price of labor increases, which increases the costs of goods and services

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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