Shopify Creates Labels & SFN Is A Beta

Shopify released earnings a month ago.

A few quick notes:

  • I always love the earnings calls because you can hear from Tobi. Below are a few of my favorite bits.

  • "In the beginning, eCommerce was janky as hell." Meaning it was hard to understand where things were, particularly post-purchase with the combination of carrier, e-mail, and other things you needed to do to follow up and ensure you got your parcel.

  • One of the goals of Shop Pay is to ensure that no one has to enter an address with their thumbs.

  • Reminded everyone that the company "deleted" its plans at the beginning of COVID.

  • An analyst asked about supply chain execution in Q4 and how Shopify merchants are prepared. Harley gave a slightly misleading answer in my opinion which focused on "51% of Shopify Merchants use Shopify Shipping" which is just label creation. Shopify Fulfillment Network was discussed, but by conflating the two he hand-waved the benefits of Shopify's current supply chain penetration - which is essentially nil in the grand scheme of things. #shipageddonisreal

Ricardo Belmar picked up on something from the press release: “Shop Pay Installments. Selective roll out of a buy now pay later option to merchants. Given the rise of the 3rd party payment solutions out there (and PayPal just introduced their version)” - he asked for my take. I am a huge fan of installments and so it's not surprising to see Shopify move there. They announced earlier this year. I imagine all the installment providers are not thrilled, but Shopify tends to put these things out to a "single-winner" RFP for the default Shopify version (e.g. taxes) but you aren't forced to use them.

Andrew Chapello asked “Any thoughts on Shopify potentially acquiring a shipping firm? They seem to anecdotally talk a lot about vertical integration of the entire supply chain. Secondarily: would that pass muster with the "new" antitrust state of play?” I’m not seeing it. I wouldn't worry about antitrust - Shopify is still small potatoes.

Ethan Logan noted that he “was always surprised Amazon pay didn’t catch on more since it solved this same issue to an extent.” I am not surprised. Fox, meet henhouse!

If USPS, FedEx, or UPS have a major issue in Q4, Shopify merchants are not better prepared this year than last year. Full stop. Shopify Fulfillment Network is still essentially a beta.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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