When Marketplaces Focus On The Bottom Of The Pyramid

eCommerce
Written By Rick Watson

On the heels of Poshmark's IPO S1 filing, another new app just got funding - Curtsy $11m for a social marketplace aimed at casual sellers.

Hmm.

Chasing unprofitable Poshmark and focusing on the exact segment that is hardest to attract and has the lowest volume? Most marketplaces spend a lot of time focusing on power sellers (the top of the pyramid). This one is focusing on the bottom of the pyramid.

If they succeed, it's likely they will be acquired by someone to fix their user experience ;-). Likely that's what their investors are thinking too.

There is a lot of capital out there. I wish them well.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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