Mailchimp Is Slowly Moving Into Commerce

SaaS
Written By Rick Watson

Mailchimp says two can play at that game as it inches closer to Shopify turf.

Big announcement for SMBs, as Mailchimp moves into the eCommerce platform market. A few notes:

  1. The pricing, 1.5-2% of sales based on the tier, indicates they are targeting the smallest of businesses who all of course need email, but are likely using a combination of #Shopify, WooCommerce / WordPress, and Squarespace primarily today.

  2. Obviously, there has been a high-profile spat between Shopify and Mailchimp in the last years which has pushed them in this direction.

  3. The mention of "Appointments" I thought was also a nod to Squarespace which acquired Acuity Scheduling 2 years ago - it's a recognition of the fact that the service industry needs Commerce as well - it's not just about products.

  4. I wouldn't be surprised in seeing Mailchimp acquire or offer a more robust content management system as well to complete the puzzle.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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