DoorDash Adds JC Penney and Increasing Takes Fight To Instacart

Retail
Written By Rick Watson

There is recent news of a new tie-up between JC Penney and Doordash.

At the same time, the company is investing in curbside capabilities as well. This means they will be on a delivery marketplace, as well as have their own same-day capabilities.

That's good. The retailers that are outsourcing everything to marketplaces are going to be the ones with the most problems.

On the other hand.

I think this says more about Instacart than about Doordash right now. In the delivery marketplace, Doordash seems to have the momentum and a focused strategy -- increase assortment at all costs.

Doordash is betting that wide assortment = more consumer use cases to become that "super instant shopping app".

Instacart? Doesn't seem focused, management changes, and irrelevant acquisitions (Caper).

There will be a solid segment of the market that wants things same day, even from traditional department stores.

#retail

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

DTC Growth is more about your audience, mission and differentiation, and less about technology.
Next

How Will Crypto Wallets Work In the Future Of eCommerce Marketing?