How RMW Commerce Helped Improve a Growing eCommerce Software Company

Over the past few months, I have had the opportunity to work with Toronto-based Convictional, a provider of supplier enablement software designed to expand the range of products offered by a retailer. The company is consistently growing and recently raised $40M to fund its expansion.

Ultimately, the goal of RMW Commerce for this project was to publish an independent research paper with accompanying ROI model discussing the efficacy of the use of supplier enablement software.  This research would mirror similar research performed by Killen & Associates in the past for Ariba.

Why Did Convictional Come to RMW Commerce?

The company’s top priorities are to:

  1. Describe and frame the scope of Supplier Enablement software with the goal to establish a leadership position in a new category of eCommerce software.

  2. Gain more insight into an “impact equation” that suggests supplier enablement promotes retailer growth.

What Makes RMW Commerce Different

Funded eCommerce startups that are looking to create eCommerce categories (that is: most of them should be!) would definitely be wise to partner with Rick.

Everyone wants to be in the Forrester or Gartner magic squares, but ultimately there are only a few people out there with both operational experience and thought leadership  that understand not only how consumers buy, but also how merchants evaluate and implement Enterprise software.

Rick Watson and his team at RMW Commerce take a thoughtful approach to market positioning that aligns directly with the goals of your company.

Results

Here are just a few ways that Rick’s recommendations helped improve the business:

  1. Created a deep, research-rich report that could be used for sales, marketing, and account management teams.

  2. Provided an external perspective to internal company experts.

  3. Supported the press related to a Series B fundraising announcement with the report, a quote for the press release, as well as a livestream with the Chris Grouchy, co-Founder of Convictional.

  4. Provided sufficient research on supplier enablement that allows the company to greatly increase revenue and growth rates.

  5. Allowed Convictional to easily identify roadblocks, risks, opportunities, and rewards related to supplier enablement.

  6. Successfully created economic insight equations that capture profitability impact related to vendor onboarding times and associated costs 

  7. Validated the opportunity for this category to transform not only onboarding, but the entire relationship between brands and their retail partners when implemented. 

If you or your company is facing similar challenges, please click here to schedule a consultation.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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