This episode was produced by Garrett Tiedemann.

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It’s June 6th, 2022, and this is the Watson Weekly - your essential eCommerce Digest.

Rick is out of town this week but today on our show, we have a new special edition interview with a very dear friend of mine, John Lawson. John ColderICE Lawson is one of the OGs of eCommerce, and a small business coach for growing eCommerce sellers. Today’s episode is a wide-ranging interview on a number of interesting topics including:

- How to compete against Amazon as a retailer or brand

- The early days of eBay and what they got wrong

- The history of eCommerce

- Social selling

- And the importance of understanding your audience in eCommerce