eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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The Launch of WHP+ in 2020

Honored to have worked with Yehuda Shmidman this year on the launch of WHP+ - a platform of digital assets delivered through the combination of innovative people, partners, process, and technology partners.

Its Yehuda's vision to transform the licensing business for the digital generation. Brands need to take control of their most important asset - who their customer is and how the brand is represented to them. No one can afford to leave their important customer relationships to distribution channels any longer.

The entire goal of WHP+ - from the beginning - was to create a center of excellence that accelerates its outcomes for brands it partners with.

It's not just about talented people internally at any one company any longer. It takes more than a village of vendors, partners, agencies, and consultants to deliver a great customer experience.

Blessed to have worked with these fantastic folks on its growth: Erinn Murphy, Jameel Spencer, Todd Lutwak, Andy Dunn.