Nation World News: Shopify tries to appeal to billion-dollar companies in a major shift in its identity as an advocate for small businesses selling online
According to Rick Watson, CEO and founder of RMW Commerce Consulting, Shopify may see more opportunities as larger companies look for software that provides good value for money amid an uncertain economic climate. In a way, Shopify is hedging its bets.
“The majority of startups go bankrupt, and if you only serve startups and small businesses, your business model may suffer to some extent,” says Watson.
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