I spoke with The Information on Live-shopping.

Short-video app TikTok could also become more of a shopping destination, mirroring the approach of its sibling app in China, Douyin, which lets users buy products they see in videos without leaving the app, said Rick Watson, a consultant who advises companies on their e-commerce strategies. He said Western tech companies have yet to prioritize live shopping as much as their Asian counterparts: “The solutions haven’t been that great.”