eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Amazon Quietly Bought Selz as it Looks to Potentially Spark a Direct Rivalry With Shopify

I was recently quoted in a piece for Business Insider about Amazon acquiring Selz. Read the excerpts below!

"It definitely confirms any rumors that Amazon is entering the [small and midsize business] e-commerce platform space," Rick Watson, CEO of RMW Commerce Consulting told Insider.

"Selz — not now but long-term — could be a significant competitor to platforms like BigCommerce and Shopify." Watson, the e-commerce consultant, said Selz's roots in non-US markets is particularly interesting. The fact that it was born in Australia likely gives it more awareness of international sellers, he said, unlike some of the US-centric solutions that often never go global. "That's a strategic weakness of Shopify," Watson said.