#Paid is a creator marketing platform that sits at the intersection of brand and creator collaboration. They help direct-to-consumer and Fortune 500 brands like Philips Hue, Everlywell, Unilever, and Sephora activate creators to drive growth.

The company is trying to claim there is some big difference between creators and influencers. I'm not sure if I'm seeing anything other than a marketer trying to create a new category. A creator is a creator, they are making their own products. Not pushing someone else's products.

The Daily News: #paid Raises $15 Million in Series B Funding to Expand Creator Marketing Platform