Wunderkind is a platform that enables brands to target web visitors through emails, texts and other digital advertising formats.

I remember when Wunderkind was called BounceXchange, which at the time was one of the more innovative product ideas I’ve seen in a awhile.  The theory was simple, if someone was trying to leave your site, give them a product offer or content to incite them to stay.

TechCrunch: Behavioral marketing platform Wunderkind nabs $76M