Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem.

WPP is the creative transformation company. They use the power of creativity to build better futures for our people, planet, clients and communities.

Agency consolidation continues particularly at the high end of the Shopify Plus agency partner place.  You recently saw Accenture Song acquire Shopify agency The Stable, and now multinational agency WPP has acquired Diff to bulk up its Shopify expertise.

WPP: WPP acquires Canadian commerce agency Diff to grow its partner ecosystem in North America