Wholesum is a Seoul-based e-commerce aggregator. It currently has five Korean local brands, and aims to acquire an additional 15-20 brands across lifestyle, health, children and pet categories this year.

The aggregator trend is alive and well in Korea apparently. I don't expect it will work too well there, either.

TechCrunch: Wholesum raises $50M Series A to roll up third-party sellers on e-commerce platforms