Whatnot is a livestreaming shopping platform for collectors to buy and sell things like rare Pokémon cards and Funko Pops.

Whatnot’s valuation is right now more about its growth than the widespread adoption of livestream as a segment of eCommerce.  The biggest question I have is does this have staying power given the time commitment required from the consumer?

TechCrunch: Whatnot’s valuation doubles to $3.7B as livestream shopping gains popularity in US