eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Virtual Try-On Platform Perfect Corp Expands Into Luxury Fashion With Wannaby Acquisition

Wannaby, a subsidiary of Farfetch, develops augmented reality and virtual try-on technology for fashion and accessories, enhancing the digital shopping experience.

Wannaby, which offers augmented reality and virtual try-on technology, has been acquired by Perfect Corp from Farfetch for an undisclosed amount. The acquisition will allow Perfect Corp. to expand its virtual try-on solutions into luxury fashion categories, including shoes, bags, and apparel. Farfetch will continue to utilize Wannaby's technology as this acquisition marks the beginning of a partnership between Perfect Corp and Farfetch.

Retail Dive: Perfect Corp expands into luxury fashion with Wannaby acquisition