eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Virtual fashion platform RTFKT raises $8M from A16z

This is so useful for a few reasons. One, it’s digital. It’s not limited by the physical. So the creative surface area is infinite. We are on a multi-decade shift from spending more time in physical worlds to spending more time in digital ones. These sort of “bridge” solutions will pop up in this interim period to help bridge the gap. I don’t know if it will work. But SOMETHING like this will.

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