Videowise is an e-commerce video platform founded by Romania-born product designer Claudiu Cioba in 2021.

Videowise provides on-site shoppable videos, shoppable video marketing, and video analytics solutions for growing brands on Salesforce or Shopify.

From the information available, it looks like they have entered a market which before now companies like  Firework have pioneered on the high-end of shoppable video for websites.

TechCrunch: Slack backs Videowise’s approach to creating interactive, shoppable videos