CEO Stuart Kearney describes Vetted’s platform, which launched broadly today, as a “product search engine” for “discovering the brands and products most recommended for your needs.

Whereas Honey was acquired by Paypal and was more about promotions and pricing, Vetted is more about aggregating reviews across the Internet and surfacing a product’s price history similar to one of those old school comparison shopping engines like Shopzilla.

TechCrunch: Vetted lands $14M for AI that helps shoppers find top products and deals