The battery-powered cart features a touchscreen where the shopper enters their phone number, adds items to the cart and then uses the screen to pay at the end.

Instead of trying to get supermarkets to buy all new carts, the startup is focused on upfitting existing carts.

While the cart technology itself is interesting, the retail media angle of this I think is likely where all the money will come from.

TechCrunch: Veeve bags $6.7M to turn shopping carts into smart ones