eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

View Original

Under New Ownership, Lord & Taylor Revives Old Logo And Comeback Dreams

Lord & Taylor, founded in 1826, is America's oldest department store.

Lord & Taylor has a new owner, Regal Brands Global!, which has reinstated its cursive logo and plans to revive the fashion business as an online-only business. It is not reportedly a marketplace but will use drop-shipping for fulfillment, which sounds like a multi-brand online retailer. Lord & Taylor is onboarding vendors and will soft launch home, dresses, and footwear. What is the best version of Lord & Taylor? A licencing play.

Retail Dive: Under new ownership, Lord & Taylor revives old logo and comeback dreams