Prisma Ventures will make its selection from start-ups that are primarily Series Seed and Series A companies, either in the industry for personalised and data driven technology, augmented reality (AR) and the metaverse, technology-focused beauty products and services or social commerce.

The areas that Ulta says it will focus on include AR/VR, data-driven technology, and personalization.  The new fund will select its applications from seed-funded ventures and given them access to Ulta’s innovation team as a resource, which seems extremely helpful for an early stage company.

FashionUnited: Ulta Beauty set to invest 20 million dollars in tech start-ups through new investment fund