Triple Whale's analytics platform was designed to address a clear need: equipping Shopify brands with an all-in-one, easy-to-access tool to help them locate key metrics and derive instant insights into the performance of their advertising campaigns.

There are a lot of analytics vendors out there and so it will be interesting to see how this market shakes out. The market needs more than analytics, it needs automation. No one needs another dashboard.

PR Newswire: Triple Whale Raises $27.7M to Develop Default Ecommerce Operating System for Shopify Brands