Topsort provides auction-based advertising technology, through APIs, so that smaller retailers and vendors could more easily promote without the reliance on cookies, which are poised to go away.

Retail media is a huge and growing trend in eCommerce that allows brands to get access to a retailer’s first party data and introduce their product to more customers.

TechCrunch: Topsort, an auction-based advertising startup, now valued at $110M after seed round