Superplastic Raises $20M Led by Amazon
SUPERPLASTIC® is the world's top creator of animated celebs, vinyl toys & digital collectibles.
What’s a synthetic celebrity you ask? Almost like a comic-book character that exists only in social media videos.
I can imagine this will be a big overlap with Amazon’s Twitch audience, but the company also mentioned a tie-in with Whole Foods which my brain literally cannot even comprehend.