Stockly is a technology company, enabling e-retailers to keep selling when out-of-stock, by shipping the products from other authorised retailers and brands in the network.

From what I can tell, this app essentially automates arbitrage between retailers, but on your own website.  Which, I guess is helpful, but doesn’t seem like a great long-term plan for a retailer unless you are really more like an affiliate publisher trying to build a simple marketplace.

TechCrunch: Stockly raises another $12 million to sell out-of-stock items via other retailers