Missguided offers a wide range of stylish clothing, from casual wear to party dresses, activewear, outerwear, and more. The brand is particularly popular among young women who seek the latest fashion trends at accessible price points.

Global fast fashion marketplace Shein has acquired the intellectual property and trademarks of struggling UK fast fashion brand Missguided for an undisclosed amount. Shein is acquiring licenses to manufacture and sell branded goods, which is a new development for their business model.

Reuters: Shein buys Missguided brand from Britain's Frasers