Sephora has been a leader in prestige omni-retail with the mission of creating an inviting beauty shopping experience and inspiring fearlessness in our community.

7 beauty brands:

• Brianna Arps, Moodeaux - Designed around the connection between scent, memory, and emotion, MOODEAUX's line of clean fragrances turns accessorizing your mood into mindful self-care and luxury into a lifestyle.

• Malaika Jones, Tai Beauchamp, Nia Jones – BROWN GIRL Jane is a wellness-first multicultural beauty and health brand focused on solution-oriented, innovative products that boost mood and reduce the appearance and feeling of stress.

• Alicia Scott, Range Beauty - Range Beauty is plant-powered makeup that targets uneven tones and soothes irritated skin for melanin-rich women affected by acne and eczema.

• Sienna Brown, Glosshood – Glosshood is a beauty brand with a specialty in providing niche goods that honor your inner child.

• Camille Martin, Seaspire Skincare – Seaspire is disrupting the skincare industry with new ingredients that are safer for humans and more sustainable for our environment.

• Karen Young, OUI the People - OUI the People is a treatment-driven bodycare brand that is redefining the culture of beauty through a lens of inclusivity.

• Simedar Jackson, Of Other Worlds - Of Other Worlds is a clinically conscious, culturally-inclusive beauty brand that straddles the line between clean and clinical to develop skincare that doesn't compromise on effectiveness or alienate our community.

The beauty retailer started its accelerator program in 2016 and some of the latest cohort are brands like Range Beauty and Glosshood.  If you’re a startup and targeting beauty brands, it pays to look and see if a big retailer you are interested in selling to has a venture program.  Other companies like Dick’s Sporting Goods have one as well.

Retail Dive: Sephora selects 7 beauty brands for accelerator program