SellerX buys and builds Amazon businesses, typically those finding success selling everyday staples.

The fact that cash was not involved in the acquisition of Elevate Brands tells you a lot.  Elevate Brands investors live to fight another day.  In other news, SellerX raised an additional $64 million from existing investors, which is not an easy thing to do in the current environment.  I have found many investors willing to let their previous investments die rather than throw good money after bad.

TechCrunch: SellerX acquires US e-commerce roll-up rival Elevate Brands in an all-share deal, raises $64M+