eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Scotch & Soda Acquired by Bluestar Alliance

Scotch & Soda is a Netherlands, fashion brand.

BlueStar is a brand management firm which owns brands like Hurley, Justice, Brookstone, and others.  Licensing and international expansion seems to be the primary focus of the firm.

True story, a Scotch & Soda moved across the street from my apartment in New York City a few years back and I was excited because I thought it was a new bar to check out!  It wouldn’t surprise anyone to know that Scotch & Soda has been on the rocks lately because they had recently filed for bankruptcy prior to this acquisition.

Retail Dive: Scotch & Soda acquired by Bluestar Alliance