Rebuy, founded in 2017 by brothers John Erck and James Van Erck, has an end-to-end SaaS offering for e-commerce — Shopify merchants in particular — that combines artificial intelligence with no-code or low-code technology.

Rebuy which I remember more as a recommendation and upsell engine, has been expanding its services and now offers a wider suite of offerings.  The company is raising a $14 million Series A and claims to power more than 10% of Shopify Plus merchants.

TechCrunch: Rebuy is out to change the customer buying experience, one personalization at a time