Raydiant is the leading in-location experience platform for the world's largest brands in restaurants, retail, hospitality, banking, and more.
Perch is retail's leading digital shopper marketing platform for in-store product engagement and sales.

From what I can tell, this could enable an interactive digital smart-shelf that you could deploy in-stores that gives you insights into how consumers are interacting with it, and reacts to their behavior.

In other words, the companies are trying to bridge the gap between physical and digital experiences.

PR Newswire: Raydiant's Acquisition of Perch Marks Major Milestone for the Retail Industry