Ecommerce Brands is one of the newest consumer brand aggregators to emerge in a crowded space and aims to integrate with Cart.com to support the backend needs of brands as they scale.

This is a new type of aggregator that is not building their own technology stack so it will be interesting to see how they stack up against other aggregators.

TechCrunch: Newcomer aggregator Ecommerce Brands snags $40M in equity, debt to deploy eCaaS model